Click How to Make What People Want

Click how to make what people want: Every big project—whether it’s creating new technology, developing a fresh line of sneakers, or opening a neighborhood café—requires a major investment to get off the ground. Unfortunately, most big projects flop with customers.

Too many teams waste time, money, and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you’re making? Does your solution click with customers?

Jake Knapp and John Zeratsky—two brilliant product designers who spent years at Google Ventures and elsewhere before founding a venture capital firm together—have helped hundreds of teams bring new products and services into the world.

About click how to make what people want

Book Name Click: How to Make What People Want
Author  Jake Knapp, John Zeratsky
Format PDF
Size mb
Pages 240
Language English
Release date April 22, 2025
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