Amazon Working Backwards PDF

Amazon working backwards pdf: Working Backwards Insights, Stories and Secrets from Inside Amazon is a book written by Colin Bryar and Bill Carr, who are both former Amazon executives. The book offers a detailed account of Amazon’s customer-centric culture, innovation strategy, and approach to leadership.   

The title Working Backwards refers to Amazon’s unique approach to product development. Rather than starting with a solution and trying to find a problem to solve, Amazon begins by defining the customer’s problem and working backwards to create a solution that meets their needs.

Amazon working backwards pdf

This methodology is based on the idea that customer obsession is key to Amazon’s success. 

The book also explores Amazon’s 14 Leadership Principles, which are a set of guiding principles that inform the company’s culture and decision-making.

These principles include customer obsession, ownership, bias for action, and long-term thinking. The authors describe how these principles are woven into the fabric of the company and how they have contributed to Amazon’s growth and success. 

In addition to discussing Amazon’s business strategy and culture, Working Backwards also offers behind-the-scenes stories of some of Amazon’s most successful products, including Amazon Prime, Kindle and Amazon Web Services.

The authors share insights into the development process of these products and the challenges they faced along the way. 

Overall, Working Backwards offers a fascinating look at one of the world’s most innovative and customer-centric companies. It provides valuable insights into Amazon’s culture, leadership, and approach to innovation that can be applied to other organizations. 

About working backwards pdf

Book Name Working Backwards: Insights, Stories, and Secrets from Inside Amazon
Author Colin Bryar, Bill Carr
Format PDF
Size mb 
Pages 304
Language English
Release date February 9, 2021

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